ONCE a novelty, low-cost airlines are today a dime a dozen, allowing travellers to visit far-flung destinations without breaking the bank and contributing to the increase of tourist arrivals and tourism dollars all around the globe.
It is also an industry disruptor and part of the reason why travel is expected to get more expensive next year.
Regardless, the proliferation of low-cost airlines has greatly benefited travellers in the past decade; much like how new technology has become an economic enabler and leveller, so too has low-cost travel.
In Asia, the industry is dominated by one brand – AirAsia. And it’s not hard to see why.
AirAsia and AirAsia X (the long-haul extension of AirAsia), which commenced operations in 1996, is now the largest airline in Malaysia by fleet size and destinations, and has consistently been voted the top low-cost airline in Asia.
The airline has become synonymous with the term low-cost and low-cost long-haul, offering a no-frills all-you-can-fly pay-as-you-use scheme, a groundbreaking strategy that got the company to where it is today.
In fact, AirAsia has consistently been voted the world’s best low-cost carrier for 10 years in a row in international travel and airline awards, including the latest for 2018 by Skytrax, an award often called the “Oscars of the aviation industry”.
More recently, AirAsia was named Asia’s leading low-cost airline for the sixth year in a row at the 2018 World Travel Award Asia and Australasia.
The airline was voted best in the category by travel and tourism professionals worldwide for commitment to excellence in service, ahead of Air India Express, Firefly, GoAir, JetKonnect, JetStar Airways, Lucky Air, Nok Air, Scoot, SpiceJet, Tigerair Taiwan, and West Air.
On top of that, AirAsia was also bestowed the title of Asia’s leading low-cost airline cabin crew, beating Air India Express, Firefly, GoAir, JetKonnect, Jetstar Airways, Lucky Air, Nok Air, SpiceJet and West Air.
“We are thrilled to receive these awards. We have been working hard to elevate our guest experience through greater digitalization, from check-in and boarding to online shopping to customer service, while maintaining our uniquely Asean hospitality, and this is recognition of our unceasing efforts to set the standard for low-cost air travel in the region,” AirAsia Group CEO Tony Fernandes said.
With so many first-place positions, AirAsia, the region’s pioneer of low-cost travel, is truly unstoppable.
The World Travel Awards is one of the most prestigious and sought after awards programme in the global and tourism industry.
Established in 1993 to acknowledge, reward and celebrate excellence across key sectors of travel, tourism and hospitality industries, the World Travel Awards brand is now recognised globally as the ultimate hallmark of industry excellence.
A version of this article was first published on our sister website Travel Wire Asia.