JAPANESE comedian and DJ Kosaka Daimaou has taken the world by storm with his “Pen Pineapple Apple Pen” song, a bizarre number that has earned media acclaim as what could be the next ‘Gangnam Style’.
A video for the song by the fictional character Piko-Taro – Kosaka’s alter-ego – that was uploaded on his official YouTube channel over a month ago became an Internet sensation over the last two days when millions of viewers began sharing it across a variety of social media platforms. At the time of writing, the Pen Pineapple Apple Pen, or PPAP for short, had gained nearly 4.1 million views.
PPAP has also spurred hundreds, if not thousands, of covers by celebrities and picked up by fans scattered throughout Asia.
not even pen pineapple apple pen can make me laugh today im so stressed
— 신누나 (옌안너무좋아!❁´▽`❁) (@beastagons) September 27, 2016
Although it is difficult to pinpoint the exact reason why PPAP became such a viral hit, it is easy to see why many find it so amusing. It features a catchy, earworm-material tune that is almost addictive and not likely something you’ll forget for a while.
What makes it even more entertaining is the character Piko-Taro himself.
The comedian, with his thin mustache, squarish spectacles and a box-styled haircut, is draped in a gaudy yellow snakeskin silk shirt, matching pants and a leopard print scarf.
As the over a minute long video progresses, he jerks and sways to the tune, spouting nonsensical lyrics about fusing a pen, pineapple and an apple.
The lyrics that go, “I have a pen, I have an apple, urgh, Apple Pen,” followed by “I have a pen, I have pineapple, urgh, Pinapple Pen” has since been the subject of amusement, ridicule, and parodies on social media.
According to Japanese Art, Design and Culture website Spoon & Tomago, Piko-Taro is a fictional character created by Kosaka, a comedian and electronic dance musician whose real name is Kazuhiko Kosaka. Piko-Taro is the alter-ego that he uses in his live, stand-up comedy appearances.
Piko-Taro has a string of other equally baffling songs, all of which feature the same white backdrop, simple dance tune and moves, and nonsensical lyrics, just like PPAP.
His previous productions, however, appear to have limited appeal as they were sung in Japanese, Spoon & Tomago reported.
Ughhh pen pineapple apple pen 😂 tfff am i listening to
— Clarice Millicent (@millificentt) September 27, 2016
Despite PPAP’s instant claim to fame, only time will tell whether it will outstrip or at least match South Korean star PSY’s YouTube achievement in December 2012.
The rapper’s video for “Gangnam Style” reached one billion views, according to YouTube’s counter, the first time any clip has surpassed that mark on the streaming service owned by Google Inc.
The self-deprecating video features Park Jae-sang’s giddy up-style dance moves. The video has been available on YouTube since July 15 that year, averaging more than 200 million views per month by the time it reached the one billion mark.