Mook Choi, former MSc Tourism: Environment and Development student at Oxford Brookes, who lectures in Tourism in Korea, invited Jamie Elwin, Principal Lecturer and Programme Lead in Planning at Oxford Brookes, to give a talk at the Baekje Cultural Festival. Baekje is a University town that used to be a Korean capital in medieval times; it is situated 120km south of Seoul.
A special conference was organised to celebrate the 60th anniversary of the festival on 26 August 2014. At the conference, the role of festivals and their development was considered.
Jamie’s paper discussed the series of events that emerged from the traditional Henley Regatta, such as Women’s Henley Regatta, Masters Henley Regatta, Henley Festival and Henley Rewind Festival. It analysed how one site could be used for multiple events and their combined impacts on the economy and environment. Other papers were given by delegates from Korea and Japan.