A property developer in Thailand has clarified has clarified his company’s ‘Buy House, Get Free Wife’ advertisement after it went viral on social media and sparked protests from equality activists.
Khaosod English reported that Boonma Imwiset, of the Starwell company, which owns the housing project being advertised, said that the message in the ad was “misunderstood”.
He explained that: “If you buy from this project, there will be a discount in cash, so you can use that money as a dowry for your girlfriend and organise a wedding. You will also have a home you can live together… After you are married, your girlfriend will become a wife, that’s the message we want to convey.”
Boonma added that some prospective customers asked if “they could really get free wives”, but the company insisted that this is not a service it offers.
The ad for the Icon housing estate in Nakhon Ratchasima province sparked anger among social media users and activists.
Local media outlet Matichon quoted Jadet Chaowilai, director of Women and Men Progressive Movement, as saying: “It’s not funny. It’s madness. They shouldn’t use sensitive subject like human lives as marketing campaign that seeks profit like this.”