Tourist slogans are meant to entice visitors to a country, but unfortunately some seem to miss the mark and could even be the reason people don’t go there. From the good, to the ugly and undecipherable, there’s been everything from the unoriginal “Visit Florida” to some truly successful campaigns like “100% Pure New Zealand”.
With a new year pending, it’s quite possible some of these might change in 2011, so let’s take a look…
1. ASEAN slogans
This post from Popia.my details tourism slogans from ASEAN nations Vietnam, Myanmar, Brunei, Thailand, Indonesia, Singapore, Philippines, Cambodia and Laos. It’s definitely worth a look.
Here are some excerpts:
Malaysia: ‘Malaysia Truly Asia’
Malaysia have had a couple of tourism slogans since they have identified tourism as key revenue for the country. I can still remember the ‘Fascinating Malaysia’ and ‘To Know Malaysia is To Love Malaysia’. However, the most notable one is the current ‘Malaysia Truly Asia’. This is the most relevant and successful slogan thus far in Malaysia’s effort to become top of the mind destination in Asia, particularly to compete with Thailand as a traditional Asian destination. This slogan had won numerous awards such as ‘Best Long Term Marketing and Branding Campaign Gold Awards’ at Asian Marketing Effectiveness Awards 2008.
Vietnam: ‘The Hidden Charm’
The new kid on the block is doing well and is gaining popularity among travelers and tourists alike. Vietnam had become a new attractive destination in this region amid changes in its political landscape. The slogan is charming too.
2. Asian slogans
Asian Correspondent also covers Australia, China, Hong Kong, Pakistan, Japan, South Korea and Taiwan so I’ve enclosed their campaign slogans below.
Tourist vs. traveller described this in the category of: “The ‘no idea what that tourism slogan means’ section” and one “adept at being vague as a means to sell their destination”.
Definitely a move up from “Cool Japan”, a previous slogan.
Australian tourism campaigns have been discussed at this previous post.
China: China forever.
Not sure this is still current? Possibly not terribly imaginative but you get the feeling as wonderful as Pakistan could be for tourism, they’ve got too much else going on there.
Unfortunately with tension building on the Korean Peninsula, since the start of this campaign you could add, tourists will probably be doing anything but visiting Korea.
3. Slogan humour
There are plenty of lists bagging the choice of tourism slogans. Here’s one from the Washington Post compiled from reader’s comments. Some excerpts:
4. France: Visit, If You Must. (Sigh.) (Martin Bancroft, Rochester, N.Y.)
3. Burma: What Happens Here REALLY Stays Here. (Rick Haynes, Potomac)
2. the winner of the can of quite possibly genuine Possum Ding Dongs: United States: We Make the World a Warmer Place (Paul VerNooy, Hockessin, Del.)
4. Tourism campaign videos
Breakingnews.com has a list of tourism campaign videos including everything from China to Mauritius and Papua New Guinea.
5. “Around the world in 44 marketing slogans”
A video of some of the world’s tourist campaign slogans. Keep a look out for:
Indonesia. Admit it. You love it.
Jamaica. Once you go, you know.
Slovakia. Little big country.
I feel Slovenia.