Asian Correspondent Asia News

How Koreans will spend their money in 2011

SERI Quarterly says that Korean consumers will not be a “cornucopia for businesses” in 2011 but insists that there is money to be made for those companies that have the marketing savvy.  A report by SERI’s Lee Dong-Hun even breaks Korean consumers’ mood into four Ss: “Smart,” “Social,” “Slow,” and “Sell.”  Lee insists that companies who engage in the four...