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Movie Marketing – A Fickle Business (Part 1)

By Kemmy Business School Fri, Apr 06, 2012 12:17PM UTC View Comments

With movies like Disney’s John Carter becoming the greatest flop of all time, and the book adaptation of “The Hunger Games”, becoming a global box office hit, what is the secret elixir for movie marketing success? Pictures have an extremely short life span when released at the cinema. The typical life span of a movie at the...

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Indonesian Harry Potter fans furious over Hollywood blackout

By Chalid Nasution Thu, Jun 30, 2011 11:01PM UTC View Comments

Daniel Radcliffe is shown in a scene from, "Harry Potter and the Deathly Hallows." Pic: AP.

Medan, Indonesia Indonesian Harry Potter fans are not pleased. The last episode of Harry Potter, the second part of Deathly Hollows, will not show in Indonesian movie theatres because the Motion Picture Association of America (MPPA) has stopped the export of films due to royalties tax arrears owed by the importer of Hollywood movies in...

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‘The Last Godfather’: A movie selling cheap patriotism?

By Yoo Eun Lee Thu, Jan 13, 2011 10:17AM UTC View Comments

The comedy movie ‘The Last Godfather’, which was directed and written by Shim Hyung Rae, has drawn heated debate in South Korea for several weeks now. Film critics lambasted on the movie, but nearly 2 million Koreans have watched it in just three weeks after the premiere. A conflict has ignited between snobbish film critics...

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