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Why Indian companies need to take care of customer care

By Sat, Oct 08, 2011 1:43AM UTC 201 Comments

Fifteen years ago a friend pronounced with complete conviction: “The quality of a consumer product company is reflected in the quality of the receptionist / telephone operator.” He enacted a scene out of his experience that day to buttress his point. The poor woman in the front office had a harrowing time alternating between playing...