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5 reasons why mobile number portability didn’t take off in India
By Sriram Vadlamani Sat, Aug 27, 2011 6:00PM UTC View CommentsAfter multiple and often annoying delays by the Indian telecom, mobile number portability (MNP) was launched without much fanfare. Telcos rather reluctantly jumped on to the bandwagon with some creative ads. IDEA Cellular was the first with Vodafone and Bharti Airtel following up. Did MNP justify the ad spend for these companies? I don’t think so....
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