Trendy Chef Competition in Poland

By Le Cordon Bleu Australia Fri, May 04, 2012 1:16PM UTC View Comments

Le Cordon Bleu News, 05/03/2012

In The News

Le Cordon Bleu London attends Trendy Chef Competition in Poland Le Cordon Bleu London travelled to Bydgoszcz, Northern Poland, to attend the 2012 Trendy Chef competition held at the Hotel Sloneczny Mlyn on April 14th. Chef Loïc Malfait, Academic Director of the school, was accompanied by European Marketing & Business Development Manager Sarah Santin. Chef Loïc is a jury member for the competition and both were invited as guests of honour. A...

The Power of Brand Stories

By Kemmy Business School Sun, Apr 15, 2012 11:31AM UTC View Comments

Now, more than ever, we need something to believe in. Faced with years of economic upheaval and an uncertain future we have to have something we can depend upon. As a result, marketing in the here and now must come from somewhere real. Powerful brands, and the consumers who love them, are telling stories of...

Movie Marketing – A Fickle Business (Part 1)

By Kemmy Business School Fri, Apr 06, 2012 12:17PM UTC View Comments

With movies like Disney’s John Carter becoming the greatest flop of all time, and the book adaptation of “The Hunger Games”, becoming a global box office hit, what is the secret elixir for movie marketing success? Pictures have an extremely short life span when released at the cinema. The typical life span of a movie at the...

Launch of the Master in Digital Marketing

By International University of Monaco Mon, Apr 02, 2012 11:00PM UTC View Comments

Launch of the Master in Digital Marketing

With a strong practical learning approach, the Master in Digital Marketing (MDIGM) has been designed to fulfill the needs of the high growth market of the Web2.0.

This program, entirely taught in English, will bring you more than the knowledge required to perform well in this industry.

The MDIGM will guide you to acquire the specific mindset to adapt in this daily evolving environment. The theoretical basis taught by highly qualified faculty will be supplemented by practical learning through fieldtrips, lectures, internships and individual projects thanks to several partnerships with renowned companies.

Future graduates will thus be...

Loyalist Post-Graduate Programs Put Finishing Touch on Résumés

By Loyalist College Wed, Feb 15, 2012 3:07AM UTC View Comments

(Originally published December 2011) By:  Marilyn Warren, Marketing, Loyalist College Many university graduates are finding that employers are looking for practical skills and experience in addition to a degree. To fill this void on their résumés they are enrolling in post-graduate programs at Loyalist College, gaining hands-on experience and building professional networks as they obtain...