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Movie Marketing – A Fickle Business (Part 1)

By Fri, Apr 06, 2012 12:17PM UTC 0 Comment

With movies like Disney’s John Carter becoming the greatest flop of all time, and the book adaptation of “The Hunger Games”, becoming a global box office hit, what is the secret elixir for movie marketing success? Pictures have an extremely short life span when released at the cinema. The typical life span of a movie at the...