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comScore and the issue of misleading internet research in Asia

By Jon Russell Mon, Jun 27, 2011 11:30AM UTC View Comments

A recent conversation I had over Twitter with a few switched-on digital types in Asia brought up the topic of comScore and the reliability of its data in Asia Pacific. This is a topic I’ve blogged about before in a post I wrote back in March suggesting that the inaccuracy of the company’s data is...

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Social media & digital in Asia infographic

By Jon Russell Tue, May 17, 2011 11:30AM UTC View Comments

Edelman has published the below graphic summarising Asia’s key digital and social media markets, three of which were recently found to be amongst the world’s top 20 social media markets. While it neatly summarises a number of pertinent and key statistics from key markets, there a couple of points to be considered when interpreting the...

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Why comScore is losing its reputation for measuring digital in Asia

By Jon Russell Fri, Mar 25, 2011 12:00PM UTC View Comments

Asia is gaining a strong reputation worldwide for the rapid development that technology and internet are enjoying in the region. Much information and insight of the region is derived, like any other industry, from analytics and reports that consultancies publish. These reports are typically reported on launch in traditional media, and both in Asia and...

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Why Twitter is not Japan’s leading social network, despite the rumour

By Jon Russell Sun, Jan 23, 2011 11:30AM UTC View Comments

Twitter has been on a fine run in Japan over the last year or so. It overtook Indonesia to hold Asia’s largest userbase, smashed its own record for the volume of tweets per second and has been branded a ‘model’ market for growth by Twitter CEO Dick Costello…but is it Japan’s number one social network?...

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