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India: Tata DoCoMo slammed over portrayal of domestic helps draws flak

India: Tata DoCoMo slammed over portrayal of domestic helps draws flak

By Thu, Sep 08, 2011 3:31PM UTC 3 Comments India: Tata DoCoMo slammed over portrayal of domestic helps draws flak

A recent Tata DoCoMo advertisement has drawn flak from all sections of Indian society for depicting domestic workers in a negative light. The ad, one in a series of 13 with the catchline “No Getting Away”, shows a maid stealing a mobile phone from her employer and getting caught in the act. The Advertising Standards...