Joining in an eco-friendly and sustainability campaign should be fun and easy.
Over the weekend, Aussies claimed to have beaten Britain’s Guinness Book of Records on “The Most Jammed Underpant” when it crammed 80 people into oversized underwear. The event was one of the fun highlights of the Sustainable Living Festival in Melbourne which runs February 11-26. The British Pants for Poverty won the world record when 58 people were squeezed into an oversized underwear in West India Quay, London in November last year.
Etiko's oversized underpant crammed in about 80 people in Melbourne to beat UK's Guinness Book of Records?
Etiko, a Melbourne-based outlet of Pants to Poverty, sponsored the event. Its founder, Nick Savaidis, said in a press release the oversized underpant event showcases an Australian culture of ‘fair go’.
Etiko’s underpants and other merchandise products are strictly made by workers who are protected by the Fair Trade Act. Further, its underpants are made of organic cotton free from chemicals and pesticides and are grown from plantations owned by farmer cooperatives in Central India. Etiko is now supporting over 5,000 farmers in the region.
About 58 people were squeezed into an oversized underwear in West India Quay, London in November last year
Pants to Poverty was launched in 2005 in the UK and has since expanded operations to Asia and the Pacific. Now, it boasts its wholesale and retail business in 20 countries around the world. Etiko also sources out is products from workers from Argentina who are protected by fair trade act.
Savaidis added: “We want to show the Poms that Aussies care about social justice too. Our culture has a rich history of supporting the underdog and giving everyone a fair go. It’s time we extended that to attitudes towards how we do business. ”
Meanwhile, the festival aims to draw more visitors and participating organisations that will support in raising awareness on sustainable living in Melbourne and across Australia. It will continue to showcase projects that are ecological and socially sustainable. The events feature interactive workshops, talks, demonstrations, artworks, exhibits, films and live performances. Participating organisations include protectors of old growth forests, marine animals and wildlife; supporters of renewable energy-sources; and defenders of human and animal rights.
