When top Luzern businessman Robert Casagrande needed help to soft launch My Table, an application which allows the user to review and book restaurants around the world, who did he turn to but the students of IMI. The research carried out provided an invaluable opportunity for our students to see marketing theory in action and to be part of an exciting new technology. Groups of students were sent to assess specific criteria from a list of restaurants provided by Gastrosuisse, partners in the enterprise. Their resulting findings will be an intrinsic part of this exciting new App. They have as well contributed ideas to mytable.com on viral videos (sample) and increase of their facebook fan community.
IMI University Centre
- IMI University Centre Switzerland is a unique, private, International Management Institute founded in 1991. We have deliberately remained small, with a maximum of 220 students per semester. This way our students can be assured of a highly personalised and individual approach to their learning. The combination of quality academic teaching, Swiss practical training, excellent industry contacts and breathtaking scenery are a recipe for success. Our graduates can be found in Senior Management positions all around the Globe. Their success shows that to reach the top it pays to start at the top.
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