10 things you should know about Satyameva JayateBy Sriram Vadlamani May 09, 2012 11:05AM UTC
Satyameva Jayate, a show hosted by Bollywood superstar Aamir Khan has marked quite a few firsts. It’s Aamir Khan’s entry to the world of television. Beyond that, it’s a show which incurred huge costs. Unsurprisingly, the show has gained a lot of attention and traction.
Here are the 10 things you need to know about Satyameva Jayate
Sunday 11AM is the new prime time
Aamir Khan’s new show is changing the prime time back to 11 AM on Sundays. Sunday mornings are long forgotten to be the most leisurely time to watch television. While the TV sets have grown many fold, there aren’t very many shows to watch. Satyameva Jayate is changing that. It falls in line with the uber popular Ramayan and Mahabharat, which were aired during this time two decades back.
Aamir Khan charges more than anybody else
Though the show has a social responsibility back drop, Khan is spending some serious time on the show and is being rewarded handsomely. Aamir is being paid Rs. 3 crore rupees per episode. To put things into perspective, Bollywood superstars who entered television before Aamir Khan have charged less than 2 crore rupees. The ensemble includes Amitabh Bachan, Shah Rukh Khan, Salman Khan, Akshay Kumar and Hrithik Roshan.
10 second slot costs Rs. 10 lakh rupees
That is more than the premium, India’s billion dollar cricket league commands. 10 Second slot on IPL matches is going for Rs. 4 lakh rupees. Satyameva Jayate has bettered IPL’s record for this year. Star Plus is justifying this with the amount of money involved in making the show.
Aamir Khan doesn’t have to do TV. Not yet.
The most important thing everyone has to know about Aamir Khan and Satymeva Jayate is Aamir Khan still has a lot of movies left in him. Be it acting or producing, there is still a lot left. Khan could be busy with just films for the next five years. But he chose to do TV.
Unlike any other show on TV (including the IPL), Satyameva Jayate is packaged to reach the widest possible audience. Though Star Plus is the original producer of the show, the show is being aired through 10 channels including Doordarshan which has a reach of 21 million homes along with a host of regional channels.
Available in regional languages
While the original show on Star Plus and Doordarshan is aired in Hindi, the show was dubbed and aired simultaneously in regional languages like Bangla, Marathi, Tamil and Telugu. Something which wasn’t tried in Indian television before.
The show is immediately available online on a YouTube channel and on the website of Satyameva Jayate. Wider audience, greater reach, greater buzz and probably new revenue streams.
Yes there’s a legal trouble
What good is a popular show without its share of legal troubles. The show has its own legal trouble over the theme song. Euphoria’s Palash Sen is accusing the show of stealing the 22-minute anthem from Euphoria’s Phir Dhoom album.
A big Social Media hit
Social media sentiment analysis is a must for anything. This show is no different. The show is a big hit on Social Media too. It has generated 637,000 + likes and is a top topic on Twitter.
Bigger than IPL
I want something to beat cricket and IPL in Indian audience mind space. While IPL is a daily ritual, Satyameva Jayate comes once in a week. It would be tough to beat the mind space with a show which comes once in a week. But Satyameva Jayate is beating IPL in the money front. A 10 second slot of advertisement on IPL would cost the sponsor Rs. 4 lakh rupees. The same slot on Satyameva Jayate costs Rs. 10 lakh rupees. Not just that, one episode would cost Star Plus Rs. 4 crore to produce, which doesn’t include the Rs. 3 crore it pays Aamir Khan.
Satyameva Jayate has all the makings of a blockbuster TV show. The reason why everyone’s excited about the show is because it’s not Bollywood, it’s not cricket, it’s not a reality show with a porn star and it definitely is not a game show which promises instant riches. Unfortunately those are the four categories which occupied Indian TV for many years.
The only quality Satyameva Jayeta shares with the aforementioned categories is the presence of a celebrity – Aamir Khan. I guess that’s the only indulgence for an otherwise soul stirring show which is challenging the mundane.