Humber degree advertising hits overdriveBy Humber University Feb 18, 2012 3:30AM UTC
You might have just participated in Humber’s latest advertising blitz.
Humber’s Degree Bus recently made an appearance at the college’s North Campus, where students and staff took a brief tour of the travelling advertisement. It’s one of six buses on the Mississauga and Brampton routes.
The bold ad is part of the college’s latest marketing campaign that poses the question: Is a Humber degree for you?
“You can’t miss it,” said John Davies, Humber President, referring to the colourful, fully-wrapped Brampton Transit vehicle that advertises Humber’s various degree programs. “We’re introducing new degrees every year and it’s important for our diploma students to know that they can move on to degree completion if they choose.”
Students were intrigued as they passed the bus on their way to class, with the more adventurous hopping on board to inspect the branded interior and give their impressions.
Hunyah Irfan, a Paralegal diploma student who plans to move into the Paralegal Studies degree program, was impressed by the college’s degree advertising push.
“I don’t think any other college has done this,” she said. “It’s a pretty clever way to make sure everyone knows about Humber degrees.”
A contest on Humber’s official Facebook page asked students to take their photo with the bus and upload it to win a prize. Rachel Revoredo, Dave Belsito, and Carolyn Anne were the winners of Tim Horton’s gift cards for receiving the most “likes” for their photos.
Students looking for more information on Humber’s degree programs can visit humber.ca/degreesforyou