Airtel which is the most favorite telecom brand in India, has launched the voice SMS. Voice mail is famous overseas but not in India. Indians are more inclined to leave an SMS rather than leaving a voice mail. That might soon change. Texting has its limitations. It is extremely difficult, has a character limit and my finger pains. Now, you can leave a 29 second voice SMS. I cannot just wait to use this service. I really hate sending an SMS because of the typing (read fingering) involved. I think 29 second voice would beat the regular SMS and you can send so much information almost at the same price. All the Airtel followers (vodafone, Reliance) would just launch a flurry of voice services. Airtel is the king. Who else to look for an ad if you are the king. King Khan. Check out the ad with Saif Ali Khan, Shah Rukh Khan, Kareena Kapoor below.





3 easy steps for the voice SMS



  1. Saif dials * and then the 10 digit phone number. Ex : *9845012345. BTW, that is not Kareena’s number.

  2. Kareena receives an SMS notification as she is an Airtel subscriber. If Saif sends an voice SMS to Irfan Khan (non-Airtel) a 10 digit code will be sent as an SMS. Irfan can use that code to hear what Saif has to say.

  3. Kareena dials *0* to hear the message. She feels so happy about it.

Saif and Kareena doesn’t care about the charges. But we do. If Saif has to care about it, it would 75 paise for sending the SMS. Kareena will not be charged. If Saif would have sent it to Irfan Khan he would have charged according to what Vodafone charges him.


If Kareena liked Saif’s apology and wanted to archive it, she can do so and retrieve it by dialing *1*. This would be charge of 75 paise.


Just like the SMS the ad should have been 30 seconds. Shah Rukh’s bath tub scene wasn’t necessary.