Branding gurus must speak up if the current branding of 1Malaysia will erode its brand equity steadily.

What have we now?

1Malaysia F1 Team.

1Malaysia Amanah Saham.

1Malaysia Tony Fernandes.

1Malaysia Earthquake Fund for Asia.

1Malaysia Mat Rempits.

1Malaysia Lantern Festival.

But reality check: What we don’t have now for all Malaysians?

Sharing of national wealth, equitably.

Why has Najib been so totally silent on a number of socio-economic issues that have torn Malaysian fabrics apart, for example, the politics of poverty and equitable distribution of national wealth?

Currently, the bottom 40% of the Malaysian population only get to own 13% of the country’s wealth.

Whereas, the top 10% — you know who — have grabbed almost 40% of national wealth — and you know why.

Let us ask these, perhaps, as per Article 153 of the Federal Constitution…

Where’s the 1Malaysia Budget for Race-Neutral National Talent Pool?

Where’s the 1Malaysia Trust Fund for Modernisation of National-type Schools?

Where’s the 1Malaysia Equal Opportunity Trust Fund for the Minority Bumiputras?

In fact, branding gurus shouldn’t sit still but to get Najib to answer one very core question: What’s your 1Malaysia all about after one full year of hot air and hogwash?

If the crass list of 1Malaysia ini, 1Malaysia itu goes on, will 1Malaysia Nasi Kandar be next?