Social media has pulled down the boundaries between companies and the public allowing for more direct access, and the potential for social change over social networks as a recent example with Coca Cola in Bangkok shows.

Dwight (@insearchofsanuk) does an amazing job highlighting and working to change social inequality in Thailand (his blog here is worth looking at). His most recent project saw him visit a number of inner-city Bangkok slums.

Here, kids play amongst rubble, rubbish and wasteland just a stone’s throw from some of Bangkok most luxuriant hotels and opulent shopping centres, it really is a different life.

Dwight posted some very powerful images on Twitter which, thanks in part to Brizzly (my web-based Twitter app) and its image preview, which post all images into my Twitter timeline, I saw.

Two particular images (one below) caught my eye, kids playing in a dilapidated playground which was, according to Dwight, was originally donated by Coca Cola. Unfortunately, the playground has seen better days and is desperately in need of refurbishment, as Dwight put it the playground could reflect negatively on company’s brand.

As it happens, I follow @Kenth, the Communications Director for Coca-Cola Pacific, so re-tweeted Dwight’s message and picture copying him into the message.

Read the rest of this post here.