Malaysia Airlines renames ‘bucket list’ promotionBy AP News Sep 04, 2014 1:11PM UTC
KUALA LUMPUR, Malaysia (AP) — Malaysia Airlines has renamed a promotional campaign asking people what countries are on their “bucket list” to visit after acknowledging it was inappropriate given the two deadly disasters it has suffered this year.
A bucket list is a term used to describe a list of activities that people want to do or places they want to see before they die.
The airline said in a statement Thursday that it had withdrawn the title because it was “found to be inappropriate at this point in time.”
A Malaysia Airlines jet with 239 people on board went missing March 8 while en route to Beijing and no trace of it has been found.
In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.