Pic: AP.

McDonald’s Malaysia took out a full-page ad in a Malay-language newspaper today in a bid to prevent a planned boycott of the fast food chain over its alleged links with Israel.

The move comes after violent protests were held outside two McDonald’s restaurants earlier this week.

In the full-page ad in the Sinar Harian daily, McDonald’s Malaysia denied any connections with the Israeli government and the recent fighting in the Gaza Strip, according to the Malay Mail Online.

“We want to emphasize that McDonald’s does not channel revenues, profits or royalties from our restaurants to support any form of political campaign or conflict in any country in the world. There is no truth in the claims to the contrary,” it wrote.

It added: “The real victims of these allegations are friends, workers and families who are the subject of discrimination and our franchisees who are working to make a living.”

This message has gone viral on Malaysia social media this week.

A number of groups in Malaysia have called for a boycott on all products linked to Israel.

It remains to be seen if today’s advertisement will do anything to quell the calls for a nationwide boycott which have been gathering pace on social media this week.

Boycott supporters are calling for a total boycott of all McDonald’s restaurants starting tomorrow, Friday.