Online research and survey technology provider Toluna is opening its first office in Korea and has appointed Kayne Park as its country director. Park has been responsible for building the Korean team and developing relationships with Korea-based clients from Hong Kong, where he was associate director.

The opening of the Seoul office marks a significant step in Toluna’s growth in the domestic market and shows the business is still expanding across the Asia-Pacific region. Park confirmed he was delighted to be promoted and excited to launch the Seoul office.

“The company is renowned for its dynamic market research solutions and delivery of actionable insights,” Park said, “and I look forward to furthering Toluna’s commitment to promoting excellent client services and pursuing new business opportunities in Korea.”

Since its creation in 2000, Toluna has opened 17 offices in Europe, North America and Asia Pacific, and works with many of the world’s leading market research agencies, media agencies and corporations. Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities.